As a realtor, you can have tons of years in the market. But your experience will never make it alone, if you don’t assign time to do some networking. Allocating some hours in your agenda to do this kind of work, will assure you a better outcome in the real estate industry.
Most of the time, to be visible in your area is important. It turns out in the real estate market it’s inevitable. Our bet is, networking will be your chance to build a reputation, to work on your personal brand and finally, to get better and bigger real estate clients.
Why and how can a real estate agent do networking?
Almost every real estate agent knows that, by networking, no matter if it’s a big gala or a small affair, they will be achieving some goals:
- More involvement in the community.
- Better lasting relationships.
- An increase in their referrals.
Nevertheless, there are two things worth noting here:
- Relationships don’t necessarily have to be made with people belonging to the real-estate market. You can build trust with lenders, tax attorneys, or home inspectors. Any professional you believe that could ever help you serve your clients will be worthy of your time.
- If you are the only or one in the few real estate agents in the room, for sure you’ll get everybody’s eyes on you. It will be a great opportunity to exchange cards with possible future investors. So, don’t just pick events in the real estate industry.
Get your name out there
Not only can you search among the existing events the ones that adjust to your expectations, but you can create one of your own. What about designing an event to attract just the people you need and creating the database of your dreams? Let’s see some key points when it’s time to be the host:
- Think about topics in which you can add value. Invite proper speakers or industry referents that can also provide their own points of view, enriching your speech.
- Bring in different kinds of prospects. Design an ideal network that can help you reach your prospects. Make yourself a question: who could you work with as an associate?
- Prepare impactful presentation resources (images, videos, performance) and a personal story to share, that will help you create engagement. Most important, don’t forget to be honest with your audience, what are you expecting of them? Why are they investing their time on your event?
At last, but not least, don’t forget people want to have fun. Don’t make it all about business, get some entertainment to amuse your audience. The more family-friendly it gets, the more they will love your event.
When you finally make the time, hopefully the habit of creating or attending an event, be sure you get the most of it. Squeeze out your scheduled events to get, not the more connections you could, but the best ones. This is not about a figure, but about the quality of your network. This means you should try to make real conversations, to engage with people on a more profound level, introducing yourself in a memorable way and being reachable at a later time when they try to reconnect with you.
What do you think about networking? How do you do it yourself?