Archives for September 2019

How realtors can make a profit with chatbots

chatbots

There’s always the controversy. The experience of interacting with a chatbot is never the same as when talking with a human being. We can all agree on that. But what happens if your client can’t reach you out? A real estate deal is not a simple transaction, it involves a lot of money, procedures and, of course, stress. How’s the frustration managed if a client wants to talk to you when you’re not available? Chatbots can help you dealing with this, they can become your best allies.

 

Not only the complexity of chatbots has deepened enough to better cope with their tasks, but also people are getting used to receiving automatic responses if these are good enough to answer their doubts. By using chatbots you can have a better average time responding, and you’ll be making sure you don’t just let online traffic go by without an attempt to capture it.

 

How to get started with chatbots

 

As a real estate professional, you must be working with a strategy, and different approach tactics. If you base your business on a website and usually create traffic for it, then you should take advantage of that and start a chatbot on your site. Depending on the spot where you can target your audience (your website, your facebook fan page, your database) you should choose a different place or way to implement a chatbot. Some options are:

 

  • Deploying a bot on Facebook
  • Pop up chatbot on your site
  • Automated email
  • SMS bots

 

How can a chatbot help you?

 

  • Creating more leads

Bots can gather basic information and decide upon certain aspects of the conversation if the deal is worth human contact. A custom chatbot knows how to determine if someone is going to make you lose your time or if it’s worth to invest in. Once the chatbot ascertains the seriousness of the lead, it can perform different actions based on your preferences. Meanwhile it helps you building your own database to work on later.

 

  • Delivering information of interest

Aren’t you tired of repeating the same over and over? Copypasting of information for your leads is time-consuming. You could be doing some networking, investing in other more rewarding activity. The basic answers about properties information, those you have written somewhere else ready to be sent, could be as well given by a chatbot.

 

  • Virtual scheduling

A chatbot can help you organize your agenda. Once the prospect is willing to do an in-person meeting or video call, the allocation on your agenda shouldn’t be your task. Everything can be automated by a chatbot. Also, if they are planning to make a visit to the property, a chatbot could offer them a virtual tour instead, saving your time and your client’s.

 

  • Updating your database

Handling data, identifying prospects and updating their information can be exhausting for a human. But for a chatbot it’s piece of cake. Also, a chatbot can better “memorize” prior actions by identifying the client and predicting based on patterns. Follow up can be also automatically done, while migrating prospects from one status to another one.

 

When you work with foreign real estate clients, you’ll gain another advantage. Chatbots can talk in any language, translate and handle a client from any part of the world. In this way, you can get “globalized” easily, pay attention to world patterns and always aspire to do more.

 

As a realtor, you should always be searching for new trends and methodologies of working and, chatbots are the next trending technology to pay attention to. This tool will help you upgrade your real estate business with a minimal initial investment.

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The real estate landscape in South Florida

south florida scenery

When you are thinking about investing in real estate in South Florida, you shouldn’t think only about breathtaking beaches, diverse culture and food, luxury, perfect weather, or great business opportunities. Besides, you should check how’s the market and the forecast for the next months. So here’s some curated information for you.

 

There are two well-noticed different markets of real estate in South Florida. If we look at the latest real estate trends, we’ll find metrics related to the home sales and, on the other hand, completely opposite, metrics related to condos. Then, you’ll realize both markets are not in the same place.

 

Single-family home sales had seen an increase of 5.5% in South Florida last April while, according to the Florida Realtors, condos sales had seen a drop of 1.7%. Still, median price increased, both for single-family and condos. How’s this working? We believe the low mortgage interest rates and the positive job market are making possible these numbers in the real estate industry. But let’s see the whole picture, county by county.

 

Miami-Dade

Did you know in Miami-Dade residents come from 121 different countries? 68 diverse languages are spoken in the area. Just a couple of fun facts before starting with the more serious metrics. 

 

In this county, single-family home sales volume has grown in a strong way for houses that range from $300.000 up to almost $600.000. It’s an increase of 3.9%. The values themselves grew 3.2%, reaching an average of $356.000. Active listings went up by 10%.

 

For condos in Miami-Dade, sales volume fell 1.4%. The values increased by 2.8% to an average of $248.000. Active listings went up by 2%.

 

Broward

Did you know this county didn’t even exist at some point? It was created out of parts from Palm Beach and Dade counties. Now, to start with the most important facts…

 

In this other county, single-family home sales volume has grown by 11.8%. Median value reached $360.000, which means an increase of 1.3%. Also, according to realtors of Greater Fort Lauderdale and Palm Beach, active listings went up by 12%.

 

For condos in Broward, sales volume fell 1.9%. The values increased by 5.3% to an average of $170.000. Active listings went up by 7%.

 

Palm Beach

More than 20 teeming reefs are located in the Palm Beach county, a paradise for divers and snorkelers. Another fun fact we couldn’t avoid mentioning, is that in 1879, early pioneers planted more than 15.000 pineapple slips, it appears they wanted to create a farm.

 

In this county, single-family home sales volume has seen an increase of 1.4%, mostly for homes with prices ranging from $300.000 to almost $400.000. The values remain the same, with a median price of $350.000. Active listings went up by 1%.

 

For condos in Palm Beach, sales volume fell 1.6%. The values increased by 1.8% to an average of $185.000. Active listings went down by 2%.

 

Despite fluctuations, the South Florida real estate market continues to be healthy and promising for the next months. If you are looking to acquire a property in the three-county this could be the right moment.

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