Did you know most of the homebuyers (and we are talking about more than 90%) are now looking for houses online? Not only they search online, but also they visit the houses in this modality. 360° tours and videos, renders and other online tools will help you close deals remotely. Among those resources to empower your sales, you’ll find virtual staging. In fact, when we are talking about foreign investors, this first step, for sure, will make the difference.
Today up to 35% of real estate clients make an online offer without ever stepping for real in their future properties. Thus, you can agree with us, virtual staging is nowadays a must to continue in the market and thrive. So, how could you take advantage of this trend? How big should be your investment in this matter? What are the dos and don’ts? Let’s take a look.
Being accurate with multimedia
Photos or videos that you provide should be reflecting reality. Be aware that if you sell online and the results don’t meet your client’s expectations, the outcome will be terrible. Word of mouth spreads, but negative word of mouth is like a deadly virus for realtors. Be sure the material you’re providing is accurate.
Do virtual staging for vacant houses
The possibilities of virtual staging are endless if the house you’re working on is currently vacant. You’ll find in this way the opportunity of presenting your clients an office, a game room or a kid’s playground with just one picture from the same space. Empty of furniture spaces like the beach can also be staged as entertainment or relax areas.
Take advantage of different furniture or decor trends
Virtually staging will not only save you money compared to traditionally furnishing the house, but also give you the chance to do changes, improvements or adding at any time. If you discover there’s a decor trend now that you find attractive, take that opportunity and just in a few hours redesign, make the arrangements you need, always taking good care of your budget and saving time.
Team up with your real estate client
Do good use of your client’s profile. Don’t forget you’re doing the virtual staging for them. So you can be proactive and arrange the house if you already know your client’s taste and expectations. Otherwise, just talk to them, ask the proper questions about what they like or dislike and show them the potential of the house you want them to buy by doing customized real staging, according to their needs and desires.
Be honest with your clients
Last but not least, remember that what’s obvious to you, it’s not always evident to others. Make sure your clients know that what they’re seeing is virtual staging. You can consider also showing you the pre-staging photos, the original ones. This way not only you won’t get related complains but also you’ll gain trust.
Working on the real estate market requires being updated and on the trend at every moment. Virtual staging is the next resource we’re pointing out as a must for realtors. Have you used it? Has it enhanced your marketing results? We’d love to hear about your experience.